The Power of Online Perception

“You look like you’ve been busy, from Instagram?” I said to my friend, an award-winning photographer in the region.

“Nope, I’m bored. That’s just the perception,” he replied. “Everything is scheduled.” 

As a digital, personal brand strategist, I should know this and how easy it to fool - or maybe ‘to perceive’ is a better term – people online.

Here is my latest article on Entrepreneur Middle East where I give you actionable strategies to position yourself online.