Covid-19 has accelerated our pursuit to a more autonomous, digital future where a rise in telehealth, cashless payments and robotics are part of the new normal.
The Zoom Etiquette
Crises are a reality in the world today. Businesses must anticipate a crisis and have a contingency action plan in place. Of course, one could not have foreseen the societal impact of the current global pandemic COVID-19.
Dubai, UAE: Prestidge Group, a global personal branding, PR and production agency, and Saudi Arabia’s Shades House, announce their partnership to combine forces and offer personal branding to their large network of C-suite and HNW individuals.
Businesses today are focussing their CSR concerns in environmental protection and poverty alleviation and when done well, it is a smart brand strategy; it generates brand awareness, garners consumer trust and contributes to their bottom line. The problem lies in the lack of regulation in the field of CSR which has led businesses to make ill-informed decisions that not only damages their brand image in the long run, but often has serious implications for those effected by the issues they address.
Following three teenagers from different backgrounds across the US: an aspiring swimsuit model Kaylyn Slevin, a daredevil photographer Humza Deas, and a Midwest girl next door Emma Crockett Robinson, the show gives a glimpse into their lives and the world around them – both of which almost exclusively revolve around Instagram – to reveal incredible insights about Gen Z’s mobile first mind-set.
With Toys R Us Stores going down and the grim predictions for many retail stores to follow, it’s starting to feel like we’re witnessing an apocalypse of some kind. But if you think about it, Toys R Us is an excellent example of a large brand that never evolved with the rise of social media. What if they had had started a show on YouTube, perhaps an engaging cartoon, to reach their target audience?
Briar Prestidge- PR strategist, producer, talk show host and CEO – is there anything she can’t do?
According to a recent industry report, only around one in seven investments in new start-ups in the Middle East and North Africa (MENA) were in companies founded by women. Why is this, and how can the gender imbalance be addressed?
Briar Prestidge at Start Up Middle East Forum by Arabian Business to discuss investing in female founded businesses
CEO Briar Prestidge, joined by Lucy Chow (Director of Women’s Angel Investor Network), Ambareen Musa (CEO and founder of Souqalmal.com), and Andreea Danila (Founder of Millenial Capital), spoke about the Arab Net report that was released in 2019 where only 14% of funding went to female founded businesses.
Great chat with George from Dubai92 radio about all the projects Briar is currently working on. She talked about CEO brand building, her corporate suit label for women, the Amazon Prime series about entrepreneurs she competed on, her upcoming book launch and her talk show event, The Deals in High Heels Show.
Next-generation abaya designer Hamda Alkindi shares her experience of the inaugural course at the Grazia Academy, delivered by Instagram expert Briar Prestidge .