Time For A Tech Check

By: Riya Vatnani

 

It’s 2020. We work from home but travel the world from our couch.

Cloud wars have taken off but global warming seems to be healing.

There’s antitrust amongst the audience but data seems to be leading us to a safer future.

 

Covid-19 has accelerated our pursuit to a more autonomous, digital future where a rise in telehealth, cashless payments and robotics are part of the new normal. The reduced carbon emissions from our contactless economy could renew our global focus on sustainable practices and alternative operational methods. The foremost operation system of the future is a new blueprint for humanity, entirely.

But what else is technology being used for? Let us tell you.

Empathy

We’re off to a great start with the shift in focus from revenue generation to a more encompassing, passionate change in business models. Brands coming together to ease the stress every individual has felt over the past quarter has been a true testament to what we can do if we set aside differences and unite against our current invisible foe. Telecom providers in the UAE offering free video calling services (a previously charged luxury), a rise in mental health services and free virtual sessions or even gym enthusiasts providing Zoom workouts, we’re experiencing a sense of community now. These free services are focusing on providing consumers with a sense of activity, normalcy and manage their mental health during the lockdown.

 

Wellness

Cooking has been one of the keep-busy, stress-busting activities that has gained popularity during the lockdown, bringing out the inner MasterChef in us all. To ensure brand continuity, local restaurants and renowned local chefs have introduced DIY kits, offering customers the opportunity to cook their special recipes within their homes. Adding to the provision of actual DIY kits, the chefs and restaurants have taken to video tutorials or live sessions online to help home cooks put these dishes together! There’s our community. Gyms and fitness enthusiasts have taken to online classes (group or singular) to encourage people to stay active for one reason; mental health.

 

Awareness

Let’s not forget the young ones; they’ve absorbed quite the impact too! From seeing their friends in school, following a certain routine to no friends and no stepping out of the house. Companies like TED-Ed and Audible have recognized the difficulties faced by children during this period and the halt on their education. Providing free access to audiobooks, the children develop their listening skills as well as concentration. Apart from the implementation of online learning by schools across the globe, adults have access to HD quality, interactive video content, free of cost, on TED-Ed’s website. The best part? Since their lesson plans are issued by age group, no one is left behind. This is the kind of reminder we need from brands in the middle of a crisis, the one that echoes ‘We hear you, we’re here for you.’

The frustration that sets in from being home all day is only surpassed when we’ve to do it continuously, for an indefinite period. While everyone unites now to fight the invisible enemy, I find this to be a unique challenge for us – Why not reset our approach entirely? While the pandemic has definitely introduced us to global chaos, it’s time to read the fine print. It brought the innovators of the world together to create an advanced, prepared-for-anything future; THAT is the Covid footnote.

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