Kick-start Your Personal Brand in 2023

Most people don’t realise they’re ready for personal branding until they start feeling stuck. You might have years of experience, a strong track record, and clear ideas, but little visibility outside your immediate circle. Opportunities aren’t coming your way, others...

By Pamela Ferrie, Director of People & Operations at Prestidge Group When people think about personal branding, they tend to focus on the visible elements, LinkedIn posts, podcasts, media features, and polished content. But the reality is that strong personal...

By Riaz Naqvi, Director of Content at Prestidge Group In the digital arena, the fault warnings have escalated. In the boardroom, leaders have no idea their reputation is stalling. The algorithms now notice that the narrative is rolling sharply out of control. With...

By Yathrib Saleh, Social Media Manager If you're building a personal brand or establishing executive presence in 2026, there's one reality you need to accept early: people are scrolling fast, really fast. Every single day, your content is competing with thousands of...

If you're a CEO or founder investing in executive visibility, your personal brand gets stronger when what you project publicly matches what actually happens inside your organisation. Content alone won't get you there. By Ayesha Sarwar, People and Operations...

You can publish content every single day and still struggle to build real authority. Posting more won't fix that. What actually makes the difference is having a clear narrative strategy behind your executive brand. By Mo Zafran, Senior Content Manager at Prestidge...

If you're a CEO, founder, or senior leader building a personal brand, the content that gets the most engagement and long-term visibility tends to be the most genuine, not the most polished.By Ali Rimmel, Videographer and Editor at Prestidge GroupSomething I've noticed...

Every year introduces new tools, platforms, and predictions. In 2026, marketing and PR will focus less on chasing novelty and more on mastering systems that reward clarity, consistency, and relevance over time. For executives and founders serious about building...

Every year introduces new tools, platforms, and predictions. In 2026, marketing and PR will focus less on chasing novelty and more on mastering systems that reward clarity, consistency, and relevance over time. Here are five trends that will shape how brands,...

Have you ever wondered why some people seem to capture attention online effortlessly, while others struggle to get noticed? The secret lies not just in what you say, but how you say it. In other words: your message is important, but the way you deliver that message?...