Blog
Buckle Up: The Journey to Uncover Ways to Defeat Death and Aging Has Begun
Two weeks ago, I had the privilege of attending the Longevity Summit in Dublin alongside my brand manager, Georgia Smithwick. The event provided us with the opportunity to meet, in person, the brilliant minds we had been researching for the past seven months. The...
What’s in a Voice
What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough,...
Decoding the Elements of a Visual Brand
As an art director, I have the privilege of helping our clients develop their visual identities and boost their “visual reputation”. It's an intricate process that goes far beyond just designing a logo or selecting a color palette. A successful visual identity is the...
Why All Executives Should Build Their Personal Brand
Warren Buffett. Mark Zuckerberg. Robert Iger. Julie Sweet. James Dimon. Mary Teresa Barra. These CEOs have become household names and have built personal brands that extend beyond the companies they lead. Indeed, all of them are recently ranked as among the world’s...
Navigating the Social Media Jungle: Mastering the Art of Online Etiquette
Social media has become an integral part of our lives, connecting people from all corners of the world. However, amidst the vast expanse of virtual interactions, it's crucial to maintain a certain level of decorum. In this article, we will explore the dos and don'ts...
Defining One’s Audience
Everyday, as an executive, you turn to LinkedIn to connect with people in your industries or to keep up with developments in the professional realm. To increase your visibility and build a strong personal brand, you comment or post once in a while. Now, picture this....
Getting to Yes: How to Work with Challenging People
By Holly Kneale In today's fast-paced and competitive workplace, you're bound to come across people who can be challenging to work with. It's not uncommon to encounter co-workers or clients who are difficult to please and stubborn. While it's tempting to avoid such...
Why Using a Personal Branding Agency Is Key to Building Your Brand in Today’s Digital World
Personal branding with the help of an agency? Fad or a must have? Most executives think that they can handle their personal branding efforts on their own without the help of an executive branding agency. That they can log into social media channels and establish...
Letter to Commerce Secretary Raimondo
May 1, 2023 U.S. Department of Commerce 1401 Constitution Ave NW Washington, DC 20230 To: Gina Raimondo, US Secretary of Commerce Re: Public Comments on AI Safety and Concerns Dear Secretary Raimondo: As the Founder and CEO of Prestidge Group, an international...
How to Engage Effectively With Journalists
By Alan Roberts, Account Manager You send a friend a text message with no context, just a “Hey, what’s up?” They respond, “New phone, who dis?” Now imagine that friend is a journalist you’ve never met, and your message isn’t “Hey what’s up,” but it’s a...
