Blog
Navigating the Social Media Jungle: Mastering the Art of Online Etiquette
Social media has become an integral part of our lives, connecting people from all corners of the world. However, amidst the vast expanse of virtual interactions, it's crucial to maintain a certain level of decorum. In this article, we will explore the dos and don'ts...
Defining One’s Audience
Everyday, as an executive, you turn to LinkedIn to connect with people in your industries or to keep up with developments in the professional realm. To increase your visibility and build a strong personal brand, you comment or post once in a while. Now, picture this....
Getting to Yes: How to Work with Challenging People
By Holly Kneale In today's fast-paced and competitive workplace, you're bound to come across people who can be challenging to work with. It's not uncommon to encounter co-workers or clients who are difficult to please, stubborn, uncooperative, or even hostile. While...
Why Using a Personal Branding Agency Is Key to Building Your Brand in Today’s Digital World
Personal branding with the help of an agency? Fad or a must have? Most executives think that they can handle their personal branding efforts on their own without the help of an executive branding agency. That they can log into social media channels and establish...
Letter to Commerce Secretary Raimondo
May 1, 2023 U.S. Department of Commerce 1401 Constitution Ave NW Washington, DC 20230 To: Gina Raimondo, US Secretary of Commerce Re: Public Comments on AI Safety and Concerns Dear Secretary Raimondo: As the Founder and CEO of Prestidge Group, an international...
How to Engage Effectively With Journalists
By Alan Roberts, Account Manager You send a friend a text message with no context, just a “Hey, what’s up?” They respond, “New phone, who dis?” Now imagine that friend is a journalist you’ve never met, and your message isn’t “Hey what’s up,” but it’s a...
Why Personal Branding is Crucial for Tech CEOs
By Tatu Reginaldah, Senior Content Writer & Executive Brand Strategist. Companies invest millions, sometimes even billions of dollars, to build the value of their brands, and it usually takes years for those brands to take hold.When it comes to the tech sector,...
How to Speak at a TEDx Event
By Chloe Curran, Senior Account Executive For many senior executives, nonprofit leaders, tech innovators and academics, being invited to speak at a prestigious TED Talk Conference is a rite of passage, a sign you are a key influencer on the national or international...
Why College Presidents Should Consider Personal Branding
By Sandi Sonnenfeld, US Director of Client Strategy & Accounts US colleges and universities are facing true headwinds. While enrollments have begun to stabilize since the pandemic, they remain below pre-Covid levels, with more prospective students, parents,...
Building One’s Reputation Through Social Media
Building a reputation through social media is a process that takes time and effort, but can pay off in the long run. Social media platforms, such as LinkedIn,[1] Facebook, Twitter, and Instagram, offer individuals and businesses the ability to connect with a...
