Aug–Nov 2022
A visionary leader in the technology sector, sought to elevate her personal brand to match her company’s growing international reputation. Despite her accomplishments, her personal brand lacked the visibility and influence needed to position her as a thought leader in the tech industry..
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increase in feature articles in industry-leading publications.
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increase in social media engagement with a significant increase in followers
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surge in website visits, with a significant increase in time spent on site.
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improvement in positive brand sentiment as measured through social listening tools
Results
- Jane’s visibility as a thought leader in technology skyrocketed, with a 150% increase in media mentions.
- Engagement on her social media platforms grew by 200%, with substantial increases in followers on LinkedIn and Twitter.
- Successfully positioned as a keynote speaker at major tech conferences, including CES and Web Summit.
- InnovateTech saw a marked increase in B2B inquiries and partnerships, correlating with the rise in Jane’s personal brand profile.
Strategic personal branding
Press coverage and media relations
Social media management
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