Blog

Have you ever wondered why some people seem to capture attention online effortlessly, while others struggle to get noticed? The secret lies not just in what you say, but how you say it. In other words: your message is important, but the way you deliver that message?...

At the heart of every successful lawyer-client relationship is trust. The best way to build that trust is to establish credibility both as an experienced attorney and a human being. Unfortunately, that second part—showcasing one’s humanity---is what both law firms and...

Crafting an engaging and authentic narrative is essential for entrepreneurs and investors looking to build a strong personal brand and reach a wider audience. The art of storytelling isn't just about recounting achievements; it's about connecting your personal journey...

Here’s the truth: In the world of business and entrepreneurship, building a strong personal brand has become a necessity. It's not just about what you do, but also about how you present your ideas and insights to the world. This is where thought leadership comes into...

What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough,...

As an art director, I have the privilege of helping our clients develop their visual identities and boost their “visual reputation”. It's an intricate process that goes far beyond just designing a logo or selecting a color palette. A successful visual identity is the...

Warren Buffett. Mark Zuckerberg. Robert Iger. Julie Sweet. James Dimon. Mary Teresa Barra. These CEOs have become household names and have built personal brands that extend beyond the companies they lead. Indeed, all of them are recently ranked as among the world’s...

Social media has become an integral part of our lives, connecting people from all corners of the world. However, amidst the vast expanse of virtual interactions, it's crucial to maintain a certain level of decorum. In this article, we will explore the dos and don'ts...

Everyday, as an executive, you turn to LinkedIn to connect with people in your industries or to keep up with developments in the professional realm. To increase your visibility and build a strong personal brand, you comment or post once in a while. Now, picture this....