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The Foundations For a Powerful Executive Brand Online

The Foundations For a Powerful Executive Brand Online

Have you ever wondered why some people seem to capture attention online effortlessly, while others struggle to get noticed? The secret lies not just in what you say, but how you say it. In other words: your message is important, but the way you deliver that message?...

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Crafting Your Story: Personal Branding for Entrepreneurs

Crafting Your Story: Personal Branding for Entrepreneurs

Crafting an engaging and authentic narrative is essential for entrepreneurs and investors looking to build a strong personal brand and reach a wider audience. The art of storytelling isn't just about recounting achievements; it's about connecting your personal journey...

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The Role of Thought Leadership in Executive Branding

The Role of Thought Leadership in Executive Branding

Here’s the truth: In the world of business and entrepreneurship, building a strong personal brand has become a necessity. It's not just about what you do, but also about how you present your ideas and insights to the world. This is where thought leadership comes into...

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What’s in a Voice

What’s in a Voice

What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough,...

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Decoding the Elements of a Visual Brand

Decoding the Elements of a Visual Brand

As an art director, I have the privilege of helping our clients develop their visual identities and boost their “visual reputation”. It's an intricate process that goes far beyond just designing a logo or selecting a color palette. A successful visual identity is the...

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Why All Executives Should Build Their Personal Brand

Why All Executives Should Build Their Personal Brand

Warren Buffett. Mark Zuckerberg. Robert Iger. Julie Sweet. James Dimon. Mary Teresa Barra. These CEOs have become household names and have built personal brands that extend beyond the companies they lead. Indeed, all of them are recently ranked as among the world’s...

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Defining One’s Audience

Defining One’s Audience

Everyday, as an executive, you turn to LinkedIn to connect with people in your industries or to keep up with developments in the professional realm. To increase your visibility and build a strong personal brand, you comment or post once in a while. Now, picture this....

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