Have you ever wondered why some people seem to capture attention online effortlessly, while others struggle to get noticed? The secret lies not just in what you say, but how you say it. In other words: your message is important, but the way you deliver that message?...
News & Press
Executive Branding Can Help Law Firm Partners Win New Business
At the heart of every successful lawyer-client relationship is trust. The best way to build that trust is to establish credibility both as an experienced attorney and a human being. Unfortunately, that second part—showcasing one’s humanity---is what both law firms and...
Crafting Your Story: Personal Branding for Entrepreneurs
Crafting an engaging and authentic narrative is essential for entrepreneurs and investors looking to build a strong personal brand and reach a wider audience. The art of storytelling isn't just about recounting achievements; it's about connecting your personal journey...
The Role of Thought Leadership in Executive Branding
Here’s the truth: In the world of business and entrepreneurship, building a strong personal brand has become a necessity. It's not just about what you do, but also about how you present your ideas and insights to the world. This is where thought leadership comes into...
Buckle Up: The Journey to Uncover Ways to Defeat Death and Aging Has Begun
Two weeks ago, I had the privilege of attending the Longevity Summit in Dublin alongside my brand manager, Georgia Smithwick. The event provided us with the opportunity to meet, in person, the brilliant minds we had been researching for the past seven months. The...
What’s in a Voice
What’s in a Voice? As a senior content writer for an agency that specializes in elevating the personal brands of business leaders and entrepreneurs, a significant part of my job is to elucidate, replicate, and amplify the voices of our clients. This seems fair enough,...
Decoding the Elements of a Visual Brand
As an art director, I have the privilege of helping our clients develop their visual identities and boost their “visual reputation”. It's an intricate process that goes far beyond just designing a logo or selecting a color palette. A successful visual identity is the...
Why All Executives Should Build Their Personal Brand
Warren Buffett. Mark Zuckerberg. Robert Iger. Julie Sweet. James Dimon. Mary Teresa Barra. These CEOs have become household names and have built personal brands that extend beyond the companies they lead. Indeed, all of them are recently ranked as among the world’s...
Navigating the Social Media Jungle: Mastering the Art of Online Etiquette
Social media has become an integral part of our lives, connecting people from all corners of the world. However, amidst the vast expanse of virtual interactions, it's crucial to maintain a certain level of decorum. In this article, we will explore the dos and don'ts...
Defining One’s Audience
Everyday, as an executive, you turn to LinkedIn to connect with people in your industries or to keep up with developments in the professional realm. To increase your visibility and build a strong personal brand, you comment or post once in a while. Now, picture this....
Getting to Yes: How to Work with Challenging People
By Holly Kneale In today's fast-paced and competitive workplace, you're bound to come across people who can be challenging to work with. It's not uncommon to encounter co-workers or clients who are difficult to please and stubborn. While it's tempting to avoid such...
Why Using a Personal Branding Agency Is Key to Building Your Brand in Today’s Digital World
Personal branding with the help of an agency? Fad or a must have? Most executives think that they can handle their personal branding efforts on their own without the help of an executive branding agency. That they can log into social media channels and establish...