New York (October 19, 2022): Boutique personal branding agency Prestidge Group announced the hire of Sandi Sonnenfeld, a senior corporate communications executive with 20 years of experience, as Account Director of its New York office. In that role, Sonnenfeld will...
If you are trying to catch the attention of the younger generation, they are probably in the metaverse. Disruptive technologies such as Web3 and the Metaverse have become part of our scaled-up, in-house technology offering and business, and are indeed...
Disruptive technologies are permanently changing the way we conceive, design, manufacture, and sell products or services. Businesses and brands now must maximize their innovation potential and have a competitive advantage. Innovation speakers will keep you ahead of...
Where corporations and their CEOs rest on topics can heavily impact an organisation’s bottom line and public image. It’s a tricky business that comes with high risks and very high rewards if done right. It’s the last quarter of 2021, and people are carefully picking...
Branding has long been the territory of marketers, but social media platforms have forever changed the way we operate. Traditionally, it was enough for businesses like Apple, Nike, Coke, Virgin, and Tesla, among others, to reach out to an audience with a consistent...
When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this. As a modern-day tech entrepreneur and founder of futuristic and...
Personal branding encompasses different needs from brand design, organizing your photoshoot, writing your copy and developing your website, to video production, organizing speaking engagements, pitching and media relations. A combination of the above is what makes...
First impressions go a long way in defining how others perceive you. Whether you are pitching for a job, meeting potential clients, or speaking at networking events, the way you engage others provides the differentiation you need to stand out. The digital space has...
The personal branding industry continues to evolve and it’s important to stay on top of the latest trends if you want to succeed. Keep reading to learn more about the trends to remember in 2021! Capture Your Audience Through PodcastsAvailable at the simple touch of a...
Following a shift in the digital landscape, personal branding has become more prominent among business leaders and industry professionals, as it adds to a credible image and positions them as a thought leader within their industry. Masterminds such as Elon Musk,...
