New York (October 19, 2022): Boutique personal branding agency Prestidge Group announced the hire of Sandi Sonnenfeld, a senior corporate communications executive with 20 years of experience, as Account Director of its New York office. In that role, Sonnenfeld will head the account team servicing US clients.
Founded by entrepreneur Briar Prestidge in 2016 with a focus on helping executives build their personal brands, Prestidge Group has grown into a full-service communications agency with operations in Dubai, London and New York. Serving clients who wish to advance their reputations as successful thought-leaders, CEOs and personalities, Prestidge Group has a unique online-offline approach to personal brand building through crafting content and managing leaders personal social media accounts, securing media coverage and speaking engagements, Wikipedia pages, personal websites and podcast production. Prestidge Group’s staff hail from more than a dozen countries, giving the agency’s work a sophisticated international tone that appeals to C-suite executives who conduct business globally.
“This is an exciting time for Prestidge Group as we expand globally with our highly gifted team. Indeed, CEOs are increasingly focused on developing their personal brand given recent studies that show companies, and the CEOs who lead them, must demonstrate that they care about the long-term welfare of all their constituents,” Prestidge added. “As head of our client teams in the U.S, Sandi will help our North American clients successfully communicate and highlight that commitment to customers, employees, shareholders and the communities served.”
A graduate of Mount Holyoke College with an MFA in fiction writing from the University of Washington, Sonnenfeld first worked as a freelance writer and journalist before being hired in the Seattle office of Publicis Dialog (now MSLGroup), the PR arm of marketing communications agency giant Publicis. Sonnenfeld quickly rose to become an Account Supervisor and then Media Relations Director. In that role, she received advanced training in crisis communications and reputation management to handle many of the Seattle office’s most sensitive client matters. While at Publicis, Sonnenfeld either led or worked on client teams that won eleven regional PRSA awards and a Silver Anvil Award for Best Healthcare Launch, the highest national honor in public relations.
Returning to her native New York, Sonnenfeld went in-house to work in the legal sector, including as Director of PR and Firmwide Communications at Kaye Scholer LLP, where she oversaw firmwide messaging, executive communications, internal communications, media relations, social media and awards and rankings for 500 attorneys in nine offices in four countries. Under her leadership, the firm increased its thought-leadership coverage by 60 percent.
She has secured more than 800 media interviews for senior executives and ghost wrote more than 350 bylined articles and opinion pieces that appeared in top-tier mainstream and industry trade outlets, including the New York Times, Washington Post, Los Angeles Times, Forbes, Bloomberg BusinessWeek, Entrepreneur, HuffPost and Slate to name just a few. She’s also produced owned content—everything from white papers and annual reports to blog posts and case studies.
“I am thrilled to be joining Prestidge Group, where I will get to use my strategic planning, project management and people management skills and also draw heavily on my storytelling and reporting skills to craft compelling content,” said Sonnenfeld. “Whenever I envisioned the ideal role for me, it always came back to working one-on-one with innovators to craft and place sophisticated thought-leadership content in top-tier outlets that influence people and organizations to make meaningful decisions about important business, societal and public policy issues.”
About the Prestidge Group
With teams in Dubai, London and New York, the Prestidge Group is a boutique personal branding agency for C-Suite executives and other innovators centered around thought leadership and content creation. Founded in 2016, we work with an impressive portfolio of business and government leaders, emerging technology experts, strategists and celebrities to elevate them to become global names recognized for their insights and influence.
We achieve this by identifying and securing high-profile speaking engagements, media coverage, content marketing, social media management and video, podcast, docuseries and virtual reality production. For more, visit https://prestidgegroup.com.