News & Press

The Zoom Etiquette

The Zoom Etiquette

There was a time when we thought offices were the only place work could get done. Enter, video conferences. Meetings have continued despite social distancing and in this new era we’ve got new guidelines to follow to stay productive, connected and engaging through the many video sessions.

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Time For A Tech Check

Time For A Tech Check

Covid-19 has accelerated our pursuit to a more autonomous, digital future where a rise in telehealth, cashless payments and robotics are part of the new normal.

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CSR – The Danger of Doing Good At The Cost of Brand Awareness

CSR – The Danger of Doing Good At The Cost of Brand Awareness

Businesses today are focussing their CSR concerns in environmental protection and poverty alleviation and when done well, it is a smart brand strategy; it generates brand awareness, garners consumer trust and contributes to their bottom line. The problem lies in the lack of regulation in the field of CSR which has led businesses to make ill-informed decisions that not only damages their brand image in the long run, but often has serious implications for those effected by the issues they address.

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What You Can Learn About Gen Z From Netflix’s Instagram Documentary ‘Social Animals’

What You Can Learn About Gen Z From Netflix’s Instagram Documentary ‘Social Animals’

Following three teenagers from different backgrounds across the US: an aspiring swimsuit model Kaylyn Slevin, a daredevil photographer Humza Deas, and a Midwest girl next door Emma Crockett Robinson, the show gives a glimpse into their lives and the world around them – both of which almost exclusively revolve around Instagram – to reveal incredible insights about Gen Z’s mobile first mind-set.

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Why the Future of Content is Through Shows

Why the Future of Content is Through Shows

With Toys R Us Stores going down and the grim predictions for many retail stores to follow, it’s starting to feel like we’re witnessing an apocalypse of some kind. But if you think about it, Toys R Us is an excellent example of a large brand that never evolved with the rise of social media. What if they had had started a show on YouTube, perhaps an engaging cartoon, to reach their target audience?

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