News & Press

Dubai, UAE: Prestidge Group, a global personal branding, PR and production agency, and Saudi Arabia’s Shades House, announce their partnership to combine forces and offer personal branding to their large network of C-suite and HNW individuals. Known for their portfolio of reputable business and government leaders, emerging technology experts, strategists and celebrities, Prestidge Group’s diverse experience offers their expertise across the board of both traditional PR and new media, including podcasts and social media docu-series.

The impacts of the Covid-19 pandemic have been devastating. As society around the world was mandated to quarantine many businesses had to PAUSE to RESET. But now it’s time for us to think about the future. What will life and business look like post Covid-19? In this...

This article was originally published on Al bayan. UAE artists have joined forces to design quarantine-inspired t-shirts in a ‘coloring-in’ book style. CreateNations (www.createnations.com) initiative was created within weeks, powered by Prestidge Group and authorized...

Founder and CEO of Prestidge Group, Briar Prestidge, was invited on DubaiEye Radio to discuss our CreateNations charity initiative. Briar discussed the talented artists who contributed to the CreateNations collection of quarantine-inspired Art Tees for you to PAINT....

By: Sagal Mohammed This article was originally published on Time Out Abu Dhabi   Looking for a new stay-at-home hobby? Well, here’s one that’ll not only get your creative juices flowing but lets you raise money for those effected by the current corona virus...

By: Sarah Maisey This article was originally published on The National UAE. Join leading UAE artists in raising money for the Emirates Red Crescent While Covid-19 has been devastating, it has sparked an incredible sense of community in some places. People around the...

Society is facing unprecedented times. Here is what 15 leaders in the United Arab Emirates are doing to support their teams and ensure business continuity beyond the Covid-19 pandemic. What do these leaders believe the future of work, business and society holds?Harj...

Businesses today are focussing their CSR concerns in environmental protection and poverty alleviation and when done well, it is a smart brand strategy; it generates brand awareness, garners consumer trust and contributes to their bottom line. The problem lies in the lack of regulation in the field of CSR which has led businesses to make ill-informed decisions that not only damages their brand image in the long run, but often has serious implications for those effected by the issues they address.

Following three teenagers from different backgrounds across the US: an aspiring swimsuit model Kaylyn Slevin, a daredevil photographer Humza Deas, and a Midwest girl next door Emma Crockett Robinson, the show gives a glimpse into their lives and the world around them – both of which almost exclusively revolve around Instagram – to reveal incredible insights about Gen Z’s mobile first mind-set.

With Toys R Us Stores going down and the grim predictions for many retail stores to follow, it’s starting to feel like we’re witnessing an apocalypse of some kind. But if you think about it, Toys R Us is an excellent example of a large brand that never evolved with the rise of social media. What if they had had started a show on YouTube, perhaps an engaging cartoon, to reach their target audience?

Briar Prestidge- PR strategist, producer, talk show host and CEO – is there anything she can’t do?

According to a recent industry report, only around one in seven investments in new start-ups in the Middle East and North Africa (MENA) were in companies founded by women. Why is this, and how can the gender imbalance be addressed?