By Alan Roberts, Account Manager You send a friend a text message with no context, just a “Hey, what’s up?” They respond, “New phone, who dis?” Now imagine that friend is a journalist you’ve never met, and your message isn’t “Hey what’s up,” but it’s a...
By Tatu Reginaldah, Senior Content Writer & Executive Brand Strategist. Companies invest millions, sometimes even billions of dollars, to build the value of their brands, and it usually takes years for those brands to take hold.When it comes to the tech sector,...
By Chloe Curran, Senior Account Executive For many senior executives, nonprofit leaders, tech innovators and academics, being invited to speak at a prestigious TED Talk Conference is a rite of passage, a sign you are a key influencer on the national or international...
By Sandi Sonnenfeld, US Director of Client Strategy & Accounts US colleges and universities are facing true headwinds. While enrollments have begun to stabilize since the pandemic, they remain below pre-Covid levels, with more prospective students, parents,...
Building a reputation through social media is a process that takes time and effort, but can pay off in the long run. Social media platforms, such as LinkedIn,[1] Facebook, Twitter, and Instagram, offer individuals and businesses the ability to connect with a...
A brand refers to the visual, verbal, and value attributes that make up a brand's personality and create a unique identity in the minds of consumers. The following are the key elements of brand identity: Logo: A logo is a visual symbol that represents the brand’s...
When starting to develop your personal brand on social media, it's important to consider what your first post will be and how it will represent you and what you stand for. Here are a few tips for creating a strong first post: Introduce yourself: Your first post should...
One of the first questions that I get asked when I tell people about my career is “what is the value of personal branding”? None of the clients who work with us will tell you that they invested in personal branding because they wanted to be or become more famous or to...
Personal branding is a marketing communications process that creates and manages a unique oral, written and visual identity for an individual to shape and promote how other people perceive you, elevate your standing in the marketplace and showcase...
It’s a new year and it’s never too late to get started on your personal branding efforts. Make sure you have personal branding as one of your goals this year. Here are a few tips to kick start your personal branding in 2023: Define your brand: Clearly articulate what...
November kicks off National Entrepreneurship Month in the U.S. to help recognize and celebrate the importance of innovation and the impact of small businesses on the American and global economy. And that impact is mighty. According to the U.S. Small Business...
New York (October 19, 2022): Boutique personal branding agency Prestidge Group announced the hire of Sandi Sonnenfeld, a senior corporate communications executive with 20 years of experience, as Account Director of its New York office. In that role, Sonnenfeld will...
