Blog

One of the first questions that I get asked when I tell people about my career is “what is the value of personal branding”? None of the clients who work with us will tell you that they invested in personal branding because they wanted to be or become more famous or to...

Personal branding is a marketing communications  process that  creates and manages a unique oral, written and visual identity  for an individual to shape and promote how other people perceive you, elevate your standing in the marketplace and showcase...

It’s a new year and it’s never too late to get started on your personal branding efforts. Make sure you have personal branding as one of your goals this year. Here are a few tips to kick start your personal branding in 2023: Define your brand: Clearly articulate what...

November kicks off National Entrepreneurship Month in the U.S. to help recognize and celebrate the importance of innovation and the impact of small businesses on the American and global economy. And that impact is mighty. According to the U.S. Small Business...

New York (October 19, 2022): Boutique personal branding agency Prestidge Group announced the hire of Sandi Sonnenfeld, a senior corporate communications executive with 20 years of experience, as Account Director of its New York office. In that role, Sonnenfeld will...

If you are trying to catch the attention of the younger generation, they are probably in the metaverse.  Disruptive technologies such as Web3 and the Metaverse have become part of our scaled-up, in-house technology offering and business, and are indeed...

Disruptive technologies are permanently changing the way we conceive, design, manufacture, and sell products or services. Businesses and brands now must maximize their innovation potential and have a competitive advantage. Innovation speakers will keep you ahead of...

Where corporations and their CEOs rest on topics can heavily impact an organisation’s bottom line and public image. It’s a tricky business that comes with high risks and very high rewards if done right. It’s the last quarter of 2021, and people are carefully picking...

Branding has long been the territory of marketers, but social media platforms have forever changed the way we operate. Traditionally, it was enough for businesses like Apple, Nike, Coke, Virgin, and Tesla, among others, to reach out to an audience with a consistent...

When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this. As a modern-day tech entrepreneur and founder of futuristic and...